Inbound is not enough
With inbound, you essentially give your prospects the freedom to determine their own path to purchase, but you leave bread crumbs and markers along the way that help guide their path to discovery. Businesses use inbound to build their brand and improve customer retention, but inbound’s most effective role is to attract net new leads as a top of funnel lead generation tactic. But it is not enough. Download the whitepaper in order to learn why.