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Beyond email marketing – interview with Peter Bell, VP EMEA Marketing @ Marketo

This week we have had an interview with Peter Bell, VP EMEA Marketing at Marketo.  Marketo has recently been acquired by Adobe.

Elias Crum (Founder Marketing Guys) and Mark van Horik (Martech Specialist @ Marketing Guys) have a chat with Peter following Marketing Technology Day 2018.

During the interview -Beyond Email Marketing- several topics are covered. Following items are discussed:

  • How to get to Marketing Utopia using the Marketing Automation Maturity Model
  • Differences between marketing automation platforms and email marketing tools.
  • New developments in marketing automation: artificial intelligence
  • Marketing automation throughout the customer journey
  • Communicate relevant messages using marketing automation

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